ABOUT ME
Creative and strategic marketing leader with 15+ years of experience delivering high-impact campaigns, brand systems, and content across digital, print, and experiential channels. Experienced player-coach with deep hands-on expertise in video production, motion graphics, 3D, branding, and storytelling—combined with a strong ability to lead and inspire high-performing creative teams. Trusted advisor to C-suite leaders, translating business goals into compelling creative strategies that resonate with diverse audiences and drive growth. Proven ability to lead multi-disciplinary teams and manage agency relationships, budgets, and high-stakes campaigns from concept to execution. Fluent in Adobe Creative Cloud, Cinema 4D, and modern digital marketing practices.
SKILLS
Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Photoshop, InDesign)
Cinema 4D, 3D modeling & animation
Video production (producing, directing, editing, camera, audio)
Motion graphics, brand development, storytelling
Strategic communications, marketing campaigns, executive presentations
Cross-functional collaboration, project management, stakeholder engagement
Strategic creative leadership and campaign development
Cross-channel marketing: digital, print, social, paid, mobile, experiential
Recruiting, mentoring, and leading multi-disciplinary creative teams
Presentation of creative concepts to executives and clients
Packaging, video, event, and advertising creative planning
Market trend analysis and data-informed strategy development
Experience as a copywriter, motion designer, and production artist
Strong eye for design and visual storytelling across brand systems
And more
EXPERIENCE
SENIOR STRATEGY MANAGER
Caterpillar // 2024 - Present
Serve as the strategic lead on high-impact, transformational projects across the Building Construction Products (BCP) Division’s 12 global locations (~10,000 employees). Develop and execute data-informed strategies aligned with core business objectives, partnering closely with marketing, engineering, operations, and executive teams to ensure alignment and measurable outcomes.
Translate complex organizational goals into actionable initiatives, driving execution and delivering results through cross-functional collaboration and stakeholder engagement. Leverage creative, strategic, and influencing skills to secure buy-in and lead diverse teams toward shared objectives.
Produce high-impact executive communications, presentations, and enterprise-wide creative content—including video production, motion graphics, 3D animations, and other visual media—that effectively convey strategic priorities to senior leadership and global audiences. Apply creative thinking and technical expertise to simplify complexity, elevate engagement, and strengthen organizational alignment through compelling, visually driven storytelling.
DIVISION COMMUNICATIONS MANAGER
Caterpillar // 2019 - 2024
Led global creative and communications for PSLD, supporting 80+ locations and 14,000+ employees. Delivered strategic storytelling and brand alignment across internal and external channels. Produced high-impact multimedia content: video, motion graphics, 3D, design, and presentations.
Worked directly with senior executives on major campaigns, events, and leadership communications. Drove global engagement and secured support for multi-million-dollar investments through visual storytelling.
Directed the development and evolution of PSLD’s global brand identity system. Recruited and led a high-performing team of creative professionals, fostering a collaborative environment focused on continuous development, innovation, and excellence.
CREATIVE DIRECTOR
The Resurrection Project / Lift Up Enterprises // 2017 - 2019
Led all creative and marketing strategy for multiple social enterprise brands within a mission-driven nonprofit. Developed and executed brand identities, campaigns, and full creative ecosystems across digital and physical platforms.
Produced content for websites, social media, print, video, events, and donor engagement. Personally created visual assets including logos, motion graphics, 3D design, and video storytelling.
Managed production workflows and campaigns, aligning creative execution with strategic goals and community impact.
Special producer x motion gfx designer
Stadium (120 Sports) // 2015 - 2017
Created and produced content across social, digital, and broadcast platforms—driving millions of views and significant audience growth.
Led production of motion graphics, video editing, animation, and branding, and played a key role in the rebrand of 120 Sports into Stadium, personally designing the new logo and full visual identity.
Produced campaigns featured in Sports Illustrated, SB Nation, and US Cellular Field, collaborating closely with content and production teams to deliver compelling programming and advertising content.